New Altro Showroom London created by Ab Rogers Design

Leading flooring and walling solutions company Altro has worked with internationally renowned Ab Rogers Design to create an inspiring, interactive new showroom that showcases a multitude of colourful and creative possibilities, and challenges perceptions of flooring and walling products.

The innovative space was created by Ab Rogers Design in collaboration with Altro to celebrate the colour and creative flexibility of Altro’s products. “The showroom immerses you in the essence of Altro, exploring its ethos as a manufacturer of inspirational products,” explains Ab Rogers. “It was exciting to have this huge palette of products from which to create a gallery of Altro and to work with a client who understands our fascination with colour and the powerful effect it can have on an environment.”

The Altro Showroom London has been created as an interactive space, with Altro’s many and varied products available to see, touch and take away, and a range of digital tools to help bring ideas to life. Resources include Altro’s digital kiosk where you can scan product samples, find out more about ranges and colour options and then email the information to your own account – perfect if you don’t want to carry samples around with you.

Altro’s new Space visualiser tool allows you to select Altro flooring and wall cladding solutions and place them into different 3D environments, including a bathroom and commercial kitchen. The Altro Space visualiser allows you to see how Altro products and shades look like in-situ and from all angles, meaning you can choose the right options for your installation with even more confidence.

As you would expect from a company renowned for the quality of its customer care, there are also friendly, knowledgeable Altro staff on hand to discuss everything from design trends to technical product details whenever you visit the Altro Showroom London. You can also book the showroom for meetings.

Altro’s CEO Richard Kahn is delighted to see the long-planned concept brought to life. He said: “We chose to work with Ab Rogers Design as they create spaces that enhance physical and emotional wellbeing, that transform people’s environments – completely aligned with Altro’s ethos. They have used Altro products for years and we knew they understood all that Altro has to offer. Their design is a celebration of the possibilities that can be achieved with our products and solutions.”

Visitors to Clerkenwell Design Week in May were the first to experience all that the Altro Showroom London has to offer. Architects, designers, existing and new customers had plenty to say about the new resource, describing it as “playful and inventive”, “exciting and creative”, “fun and inviting”, “captivating and inspirational.” They said that “focusing on the visual and tactile experience is a great shortcut to developing a specification”, and that “it’s a comfortable space I could spend time in to experiment with Altro products.”