Amber Precast Group, the Alfreton-based manufacturer of bespoke precast concrete, has cemented new foundations by rebranding the business.
As a single-source manufacturer with over 25 years’ industry experience, Amber Precast is renowned for producing a wide range of architectural, structural, and glass fibre reinforced products for the housebuilding, construction, civil and nuclear sectors.
The brand refresh includes a new look, a restructured offering and a new website, and is designed to strengthen the business as it moves into the future.
Amber appointed industrial marketing specialists Armstrong to lead the design and development work. The full-service agency from Chester is experienced in corporate rebranding and developing collateral for manufacturing companies.
Mark Johnson, Amber Precast Managing Director, said “We’re very pleased with our new positioning. The Amber Precast brand has been thoroughly modernized, reflecting our true status within the industry, and, moving forward, we are now well-positioned to serve our clients with a ‘one stop’ solution for all precast concrete product types.”