Rinnai, designer and manufacturer of the A-rated energy efficient Infinity range of continuous flow gas fired water heaters, last year announced its official event sponsorship of the 2016 FIFA Club World Cup tournament.
The event, which was FIFA’s largest annual event and took place in Yokohama, Suita City and Osaka, Japan December 2016 attracted global millions of TV viewers.
Rinnai’s official event sponsorship provided them with rights locally within Japan and saw its logo reproduced on banners around the perimeter of the pitch at the FIFA Club World Cup 2016 matches as well as on signage around the participating stadia. The Rinnai logo was also imprinted on all official marketing material for the tournament and on the FIFA website.
FIFA Club World Cup brings together champion clubs from each of the six continental confederations. The match to decide the world’s top club team is considered the pinnacle event of global competition in football (soccer), where the level of performance exceeds even that of national team players. Six clubs – each a continental champion – and the national league champion from the host country play off in this tournament.
The tournament was a fitting platform for Rinnai’s patronage. Rinnai is a global leader in gas appliance manufacturing, in the UK it is the acknowledged as a leader in the development of commercial and domestic hot water heaters and delivery.