The development of timber windows in the FIT Show line-up has been further strengthened with the news that traditional sash manufacturer Cardinal Windows has signed up to the 2019 event.
The company, whose key staff boast over 150 combined years of experience, offers bespoke windows to specifiers and installers who seek traditionally styled, timber sliding box sash windows but which come with the latest standards of high performance. Having seen demand grow for real wood windows, the firm now sees the FIT Show as the best shop window to reach its trade target markets, as Marketing Manager Jamie Hackett explained:
“We want to talk to a range of potential customers including window installers and specifiers together with architects, developers and small building companies and we know we will meet many of them at the FIT Show. Our customers include designers and builders of new homes right through to those responsible for the most sensitive period renovations,” he said.
“The event has proven itself to be the focal point for all of the UK window industry, so that is where we want to be, especially now that so many others in the timber window sector are thinking the same thing.”
Cardinal’s heart may be in the tradition of timber but its route to market is right up to date, with online ordering and a window-builder facility complete with instant quote function, all designed to make choosing – and pricing – a timber window as easy and cost-effective as PVC or aluminium. With pine, sapele or oak products based on German engineering backed by full UK customer support, Cardinal Windows have a U value of 1.5 W/m²K and are available in any RAL colour and with a range of bespoke and hardware options.
Jamie Hackett concluded: “Everyone in PVC and aluminium is shouting about their ‘authentic timber alternatives’ but what they are really doing is emphasising how much people still aspire to having the real thing. More and more homeowners and trade customers are realising this. As a manufacturer, we have the skills and the infrastructure to satisfy this need and, in the FIT Show, we have the vehicle to get that message across.”