ROCKWOOL® unveils Interactive City for easier specification and product visualisation

The virtual 3D cityscape aims to inspire design, save time and lead to faster decision making

ROCKWOOL has further enhanced its range of resources for specifiers, contractors and building owners with the launch of the ROCKWOOL Interactive City, a 3D environment that makes visualising, specifying and learning about its non-combustible stone wool insulation easier.

Intuitively designed using cutting-edge augmented reality, the ROCKWOOL Interactive City allows users to explore its solutions across the whole of the built environment from housing and offices, to transport hubs and education in a single simulated space.

Through features like zoom, 360º views and pan-able application build-ups, the city provides a virtual ‘hands-on’ experience when it’s not possible to touch, see or hear products in practice. Featuring a wide variety of applications, the tool can also be used to explore the versatility of ROCKWOOL’s solutions, understanding where its non-combustible products can enhance thermal, acoustic or fire performance in places users might not expect.

As well as saving specifiers’ time and aiding building design, these capabilities lead to smoother, faster decision making and a more collaborative process for project stakeholders.

“The Interactive City takes product specification to the next level,” said Paul Barrett, Head of Product Management at ROCKWOOL. “As the whole of the built environment is covered, you can quickly and easily find out how to achieve any desired outcome with our stone wool insulation, whether that’s improved patient experience, increased student attainment, or a safer, warmer and quieter home.

“It’s also been created for complete flexibility. You can either browse the city or jump straight to the area or building you need, delving into substrate build-ups and system designs.”

The ROCKWOOL Interactive City has also been developed to help achieve the all-important golden thread of construction data. Each 3D application provides a complete package of suitable ROCKWOOL solutions, with quick links to product documentation, installation     guides and BIM objects that can be downloaded for use offline or integrated into construction modelling software.

CLICK HERE for the ROCKWOOL Interactive City